Digital Business

1. Define aggregation platform and provide an example.

2. Explain the social marketing process. (  5 steps – fan acquisition, engagement , amplifications , community, brand strength (sales) )

3. What is bitcoin and what are alternative coins?

4. Define at least 3 Potential Benefits and Challenges of B2B E-Commerce


· Wordcount:1500 Words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts. 

· Text alignment: Justified. 

· The in-text References and the Bibliography have to be in Harvard’s citation style.

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